Trivandrum: CERA, a leading home solutions brand, has opened its second company display centre ‘CERA Style Studio’ in Kerala, in Thiruvananthapuram. The first Style Studio in Kerala was launched in Kochi nine years back.
The new display centre, spread over 3,500 sq. ft. space, and situated at on the NH Byepass at Venpalavattom, Anayara in Thiruvananthapuram, is meant for touch-and-feel experience to architects, designers, consultants, developers, trade and consumers.
The Style Studio was inaugurated by Deepshikha Khaitan, Director of CERA Sanitaryware Ltd. in the presence of a large numbers of invited guests from a cross section of society from all over Kerala.
CERA also launched Italian luxury designer sanitaryware brand, ISVEA in Kerala, on this occasion. ISVEA, established in 1962, and well-known for its designer ranges of sanitaryware. CERA is the distributor for ISVEA across India.
Earlier, interacting with the media, Deepshikha Khaitan said, “CERA has been growing rapidly all over India, and more so in Kerala where we have more than 50% marketshare in sanitaryware. Kerala is the only State to have two Style Studios and we are already thinking about the third.
Atul Sanghvi, Executive Director, CERA said, “With the continuous expansion of both sanitaryware and faucet plants of CERA and with the increasing consumer preference for CERA, the growth of CERA is much higher than the market growth even at times when the real estate growth was stagnated. The credit goes to CERA’s quality, brand equity, distribution strength and the support it receives from different segments of customers – end-users to developers to influencers to trade.”
CERA which pioneered the concept of company display centre in early 2000 to give consumers the real product experience before they purchase has its CERA Style Studio operational already in ten cities across India. CERA has displayed its four product categories prominently in CERA Style Studio – Sanitaryware, Faucets, Tiles and Wellness. The shower range has been displayed live. The company will be rolling out ten display vans pan India next month to showcase its wide range of products.
CERA has already entered into a JV to manufacture vitrified tiles in Andhra Pradesh and the commercial production is expected to start soon.
Kerala Biz News