Diwali bonanza for Vodafone customers in South India


Kochi: On the eve of Diwali, Vodafone India one of India’s leading telecom service providers, has introduced a ‘One rate, One South’ pack to delight its pre-paid customers across the five southern States in India.

This pack facilitates all outgoing mobile calls – Local, STD and Roaming – at just 1p/sec from anywhere in South India. There would be no roaming incoming charges regardless of the location of the customer – be it Andhra Pradesh & Telangana, Tamil Nadu, Kerala and Karnataka.

Suresh Kumar, Operations Director – South, Vodafone India said, “South India has key economic and educational hubs with a significant percentage of population comprising of working professionals, students, migrant labourers, businessmen, traders, drivers who frequently travel between the five south states. To avoid incurring roaming charges, most of them tend to use dual or multiple SIMs. Having closely studied these customer usage patterns, Vodafone has designed the ‘One rate, One South’ pack for the benefit of 35 million Vodafone prepaid customers across the five States, empowering them to use one number and remember only one calling rate, without worrying about any roaming rates. We are confident that our customers will benefit from this new worry free value proposition from Vodafone.”

Talking about this unique roaming pack and its benefits to people of Kerala, Abhijit Kishore, Business Head – Kerala, Vodafone India said, “At Vodafone, the customer is at the centre of all that we do and it is an ongoing endeavour to come up with innovative and value added products and services relevant to his / her needs. Our insights reveals that on an average 11 percent of 7 million pre-paid subscribers from Kerala tend to be on roaming on a regular basis and this figure rises significantly during festive periods. Vodafone’s ‘One rate, One South’ pack has been designed to fulfill the existing need of our customers to have a worry-free, convenient option that enables them to stay connected with their world even while they are travelling or out of station for an extended period of time”.

Vodafone ‘One rate, One South’ Pack can be easily availed for Rs. 62 across Kerala.

Kerala Biz News


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