Kerala Tourism markets State as MICE destination to Japanese


Trivandrum: In its efforts to grab a major share of the global multi-billion-dollar MICE tourism industry, Kerala will promote the State as a destination for conferences and meetings of Japanese corporate leaders in the future.

Kerala Tourism has sought the support of the Japanese government in turning Kerala into a MICE (Meetings, Incentives, Conferences and Exhibitions) destination for Chief Executive Officers (CEOs) of prominent companies in Japan and those based in India.

Kerala Tourism Secretary, G Kamala Vardhana Rao met Japan’s Ambassador to India, Takeshi Yagi, in New Delhi recently to seek his cooperation. Toshihiro Yamakoshi, Counsellor, Embassy of Japan, was also present.

“The honourable Ambassador of Japan has assured his full support towards Kerala government’s efforts to transform the State as a MICE destination for the business heads from his country,” said Rao. The State would host a meeting of top executives of Japanese companies based in India to kick-start the process, in the near future. “We will also organise a meeting in Tokyo of Japanese CEOs based in their country after analysing the outcome of the meeting in New Delhi.”

Japanese companies regularly send their senior executives abroad for meetings and conferences. MICE tourism is a key element of top tourist destinations in the world considering the high foreign exchange earnings offered by it.

The Kerala government had slashed the luxury tax on auditoriums and convention centres having rents above Rs. 20,000 from 20% to 10% in the budget last year to attract MICE tourism in the State. MICE tourism raises the international profile of the destination as the visiting CEOs tend to be high-spending and high-profile travellers.

Yagi also suggested a meeting of the representatives of the Indo-Japanese Chamber of Commerce, an independent business body, in Kerala to explore the possibility of inviting investment in hospitality and tourism sector in the State.

The meeting with the Japanese Ambassador came before the Kerala Tourism roadshow in Tokyo on October 19.

The Tourist Visa on Arrival facility introduced by the Government of India to the citizens of Japan has given a boost on the number of arrivals to Kerala. The number of Keralites visiting Japan has also increased in the recent past.

Kerala Biz News


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