Kerala Tourism eyes East European market with roadshow in Warsaw


Trivandrum: Kerala Tourism has hit the road in the Polish capital of Warsaw making its foray into Eastern Europe, the fastest growing economic region in the whole of the European continent.

The age-old medicinal tradition of Ayurveda and the pristine beaches of Kerala were the highlights as the state tourism department organised its roadshow in Warsaw on Wednesday, drawing a large number of visitors and representatives from the domestic outbound tourism sector.

“With its vast geography, diverse culture and a fast growing economy, East Europe is a very important market for tourism,” said Kerala Tourism Minister, Shri A P Anilkumar. “We are confident that our entry into the outbound tourism market of Poland will be a catalyst for attracting travellers from East Europe.”

Kerala Tourism Director, P I Sheik Pareeth led the State delegation at the Warsaw roadshow. India’s Ambassador to Poland and Lithuania, Ajay Bisaria, was the Chief Guest at the function.

CGH Earth, Somatheeram Ayurveda Group, Kairali – The Ayurvedic Healing Village, Pioneer Personalised Holidays, Lotus Destinations, Sitaram Beach Retreat, The Nattika Beach Ayurveda Resort and The Paul Resorts & Hotels participated in the roadshow.

“We received tremendous response from the travel and tourism trade representatives based in the Polish capital,” said Pareeth. “The trade partners on both ends are confident about conducting business due to the easy flight connectivity, via Dubai and introduction of e-tourist visa facility.”

According to Ajay, a ‘focused marketing campaign’ in East Europe will be able to attract more tourists to Kerala from the region. As many as 4,824 Polish tourists had visited Kerala last year.

“Kerala’s authentic Ayurveda has more opportunity in Poland,” he said, adding cultural exchanges and organising cultural performances in Poland on important national occasions would help consolidate the goodwill and spreading of awareness gained during the Warsaw roadshow.

Kerala is expected to gain substantially from the Warsaw roadshow as Polish tourists prefer holidays in Asian Countries. The polish travellers are also known for their preference for beach destinations, another advantage for the state, which has several sun-and-sand destinations.

Tourists from Poland also favour traditional healing therapy, making themselves inclined to Kerala’s Ayurveda, already a much-preferred medical alternative in West European countries like Germany.

Kerala Biz News


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