Kerala Tourism to strengthen ties with Russia


Trivandrum: Russian tourist figures are on the rise and to promote tourist arrivals and cultural exchanges, Kerala Tourism, along with the Tourism Departments of Goa and Uttarkhand have discussed of setting up a formal association with the Russian Tourism and Cultural Ministry.

The idea of formulating a board comprising the Government of India, the Ministry of Tourism, the Indian embassy in Russia and the tourism departments of Kerala, Goa and Uttarkhand and, will be taken up with the Centre. The key areas under the purview of the board will include a marketing campaign to increase the arrival of Russian tourists to India through various cultural and tourism promotional programmes.

Talks were held between Olga Yarilova, Head of Tourism & Regional Policy Department of the Ministry of Culture of the Russian Federation and P I Sheikh Pareeth, Director, Kerala Tourism at the Ministry of Culture, Russian Federation. A team of key Russian tour operators and State tourism representatives from Goa and Uttarkhand, India Tourism and Indian Embassy officials too were present at the meeting.

The Russian delegation raised the issues on reducing the visa fees and the airport fee incurred on chartered flights from Russia to India, which will be considered and taken up with the concerned authorities. The Russian officials also expressed concern about the lack of Russian guides in Kerala.

“Considering the issues raised, we have agreed to publish a list of Russian guides in our Kerala Tourism’s Russian language version website,” said Pareeth. “We will also promote cultural exchange between Kerala and Russia where art performers from Kerala will go and perform there and vice versa.”

Tourism Director also noted that Kerala Tourism will play a key role in strengthening India’s ties with Russia. “In 2014, we had 35,010 tourist visitors from Russia, a nearly 10 % increase compared to the previous year” he added.

Kerala Biz News


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