Trivandrum: Kerala Tourism has bagged the top Pacific Asia Travel Association (PATA) Award for heritage conservation today, in an honour that highlights the State’s trendsetting efforts in reinventing the millennia-old Spice Route heritage.
The international award, which recognises excellence and innovation in global tourism practices, was presented to Kerala Tourism at a glittering awards ceremony held during PATA Travel Mart in Bangalore.
Kerala Tourism was awarded the PATA Gold in the Heritage and Culture category, honouring the State tourism department’s leadership in carrying out the Muziris Heritage Project.
The PATA awards, which are sponsored by the Macau Government Tourism Office (MGTO), praised Kerala Tourism for the Muziris project’s conservational aspect, uniqueness and impact on local community.
Minister for Tourism, Shri AP Anilkumar said, “The award is an acknowledgement of the initiative to bring back our tradition and history for the sake of the modern generation and through it achieve the goal of growth and development for our people. This is an award for the community and stakeholders in the state who are involved in the day-to-day work carried out on the ground to preserve our rich heritage.”
Kerala Tourism Secretary, G Kamala Vardhana Rao received the award at the ceremony held at the Bangalore International Exhibition Centre during the PATA Travel Mart.
“The Muziris Heritage Project is a vital element in the restoration of the historical Spice Route led by Kerala Tourism and supported by the Central government and international organizations like UNESCO,” said Rao.
This year’s PATA Awards recognise the achievements of 25 separate organisations and individuals. There were 269 entries from 83 organisations and individuals worldwide for this year’s PATA award, the highest number since 2007.
“The list of PATA Gold Awards 2015 winners unveils once again the very best of Pacific-Asia tourism practices,” said MGTO Director, Maria Helena de Senna Fernandes. “The excellence and innovation revealed by the works and projects awarded were impressive and could provide inspiration to raise the standards of tourism industry stakeholders in the region.”
PATA had earlier honoured Kerala Tourism for its Responsible Tourism initiative in Kumarakom and Kerala Tourism’s popular e-Newsletter in 2014.
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