CII to host workshop on Doing Business with Social Media


Trivandrum: The Thiruvananthapuram zone of CII is organising a one day workshop on ‘Doing Business with Social Media’ on July 12, 2013 at the Park Centre in Technopark Campus.

The workshop would equip participants to think business when they think social media or how social tools can help you achieve your business goals. The participants will be presented with the big picture of the seemingly simple consumerism of IT and the potential of social media in co-creation and crowd sourcing of entire business value.

At the end of the workshop, participants will know how to evolve an end-to-end social co-creation strategy exclusively for their own organizations to address their immediate and long term business challenges by collaborating with external stakeholders like customers.

The workshop will be based on P6 ideation framework, developed by Younomy, a social business consulting firm. The workshop will have exclusive sessions on six aspects or steps involved in evolving a social business or organizational strategy, and converting the strategy into action by planning for human and IT resources.

Participants will be given worksheets and opportunities for group discussion, brainstorming, and individual thinking to complete worksheets. Ways to think business in a new way – social business, Boosting the productivity of your social media team and improving ROI on social media investment, Co-creation and crowd sourcing of specific business value, How to design social websites and social platforms of our own, and How to promote brand and build customer communities using social media are some of the topics that will be covered.

The workshop is targeted at Entrepreneurs; MDs, CEOs & C-level executives; HR / Business Development / Marketing / Sales Managers; Public Relations & Corporate Communication Managers; Product& Services Heads; Customer Relations / Support Managers; and Web Design, Development & Web Technologists.

The workshop will be conducted by G Sankaranarayanan, Managing Partner, Younomy Consulting Services, and Publisher & Editor, India CoCreates, an online magazine. He is the author of The Co-Creation Roadmap: Six Steps to Tap the Wisdom of Crowds, and Co-creative Innovation. Sankar writes extensively on business strategies for social media age.

For registration and other details, email anoop.babu @ The event is supported by Kerala Startups, a networking and support group of start-ups in Kerala.

Kerala IT News


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