Kochi: To further encourage adoption of data as well as to reward existing data users, Vodafone has launched ‘Double Data’ offer. Under the offer pre-paid customers availing data recharge via 121 or through the special offers section on the Vodafone website and MyVodafone app, will enjoy double the value of the chosen data pack.
This offer is valid on all Vodafone pre-paid data recharge packs offered in Kerala starting 1st week of August till second week of October 2015.
Vodafone is one of India’s leading mobile service providers with 22.16 % revenue market share in Kerala circle. With 3 million data users in July 2015, out of a total subscriber base of 7.3 million, Vodafone has seen overall data usage in July growing at 99% percent (period July ‘14 to July’15).
Staying ahead of market trends, Vodafone has successfully catered to evolving customer requirements. With the aspirational value of owning a smarter phone continuously ascending, 88% percent of Vodafone’s user base in Kerala circle now has data enabled handsets leading to increasing user base of mobile internet and greater consumption of data per user.
Elaborating the benefits of the ‘Double Data’ offer, Abhijit Kishore, Business Head – Kerala, Vodafone India, said, “More than 40% of our subscribers today use mobile internet, primarily for surfing, browsing, Email, social networking sites like Facebook, Twitter, etc. Over the last few quarters both the number of data users as well as the consumption of data per user has significantly risen. This ‘Double Data’ offer is our way of thanking our valued pre-paid customers for choosing Vodafone as their preferred mobile internet provider. We are offering them double value and encouraging new data users to explore the wonders of the internet. A host of data packs to cater to various customer categories and usage patterns, beginning from as low as Rs. 29 for 240 MB, are being offered.”
Continuing with its endeavour towards improving overall customer experience, Vodafone India invested over Rs. 208 crores in Kerala Circle over FY 2014-15 to strengthen its network by putting up more than 150 new sites and expand its retail footprint with the opening of nine Vodafone Global Design Stores.
Kerala Biz News