Trivandrum: In an effort to promote health tourism in Kerala, the Confederation of Indian Industry (CII) with the support of Government of Kerala is organizing the fifth edition of Kerala Health Tourism (KHT) in Kochi on October 30 & 31, 2015.
The KHT organisers while interacting with the media at a press meet in Thiruvananthapuram said the programme would aim to create awareness and getting the stakeholders together to promote Kerala as the hub for medical tourism in India by 2020.
Dr. Harish Pillai, Convenor, CII Healthcare panel & CEO, Aster Medcity said, “KHT 2015 would highlight the emerging trends, opportunities and challenges in the Indian Health Tourism arena, discuss preparedness of Indian hospitals etc and will be a congregation of major hospitals, health insurance companies, policy makers, tourism promotion boards, health travel and tourism operators and international institutions for promotion of health tourism. The exhibition at the Kerala Health Tourism will help Healthcare and Tourism sector members to exhibit their services and products.”
Dr. Marthandan Pillai, MD, Ananthapuri Hospitals gave an insight on the benefit of medical value travel that Kerala will get. Kerala offers cheap medical care for international tourists / patients. Effective cross subsidies and optimum utilisation of infrastructure would ensure that domestic tourists / patients would also benefit from this.
Fr. Johnson Vazhappilly, ED, Rajagiri Hospital spoke on facilities that high end hospitals in Kerala can offer to the domestic and international patients. He added that hospitals in Kerala are at par with the leading hospitals worldwide when it came to use of technology.
Kerala can be a major medical value destination if more hospitals can get the NABH accreditation. This would also open up tremendous potential for job opportunities for those in the healthcare sector. Medical tourism would open up the market and offer more opportunities for investments.
KHT, the first event of its kind in India, was the kick-off point for creating awareness and getting the stakeholders together to promote Kerala as a preferred destination for health tourism. After KHT, hospitals in Kerala on an average reported 30-40% increase in Medical Tourists arrival.
E M Najeeb, C Padmakumar and A N Prashant, from CII, were also present on the occasion.
Kerala Biz News