ITC launches Vivel Ayurveda Essence in Kerala


Kochi: ITC Limited’s leading personal care brand, Vivel, has announced the launch of its new variant, Vivel Ayurveda Essence in the Kerala market. The skin nourishing bathing bar combines the goodness of 20 essential herbs renowned for skin health and care.

India has a 5,000 year old Ayurveda heritage which has been nurtured since time immemorial in Kerala. Vivel celebrates this tradition by introducing the Ayurveda Essence bathing bar recommended by the renowned Arya Vaidya Pharmacy (Coimbatore) Ltd. This recommendation bears testimony to ITC’s relentless focus on product quality and innovation.

Dr. Sindhu Sreejith, GM – Research, Arya Vaidya Pharmacy (Coimbatore) said, “Ayurveda is one of the oldest traditions of our civilization. Even today it is used for its therapeutic values the world over. We are extremely happy to recommend Vivel Ayurveda Essence which introduces a combination of 20 essential herbs known over centuries to keep skin healthy and clear.”

Vivel Ayurveda Essence, suitable for all skin types, is effective against skin problems. The bathing bar is enriched with the goodness of Vacha, Neem, Ghrat Kumari, Yastimadhu, Suwa Oil, Amahaldi, Godum Oil, Manjistha, Kapoor, Kapoor Kachari, Tagar, Mandukaparni, Gulab, Tulsi, Haridra, Chandan, Jaiphal, Khus, Triphala and Nagarmotha.

Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Limited, said, “Vivel within 5 years of its launch has been ranked as one of the most exciting brands in India and has built a strong consumer franchise nationally. The recommendation of the Arya Vaidya Pharmacy (Coimbatore) on our latest offering Vivel Ayurveda Essence endorses our commitment to create hallmarks of consumer trust.”

Nikki Galrani, popular actress and Vivel’s guest for the launch, said, “I am very happy and honoured to be a part of this event which celebrates one of our oldest traditions of well-being, Ayurveda. I invite you to discover beauty with Vivel Ayurveda Essence recommended by the reputed Arya Vaidya Pharmacy (Coimbatore).”

Vivel Ayurveda Essence is priced at Rs. 22/- for 75g and is available across retail outlets in Kerala.

Kerala Biz News


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