Kochi: Vodafone India has announced an exclusive partnership with XOLO to promote the first device from its online only brand – BLACK. As a part of this exclusive partnership, BLACK will be put on demo exclusively at more than 100 Vodafone Stores for customers to experience before buying it online on Flipkart.
In addition to this, Vodafone customers will also get free 1GB data per month for two months or Unlimited Music Content download with Vodafone Music Application for two month.
Commenting about the initiative, Vivek Mathur, Chief Commercial Officer, Vodafone India said, “Vodafone India caters to more than 180 million customers with diverse socio-economic and demographic background. While Online Only is a great strategy to test waters in a new market with a new model, this partnership will allow Xolo to tap into Vodafone’s brick-and-mortar retail presence. Exclusive demos and in-store experience coupled with additional data offers will empower our customers with a great value proposition and help them remain connected always.”
Sunil Raina, Business Head, XOLO said, “At XOLO, we believe in building great smartphone experience that goes beyond just the specs. Typically, for ‘online-only’ products, customers miss out on the opportunity to touch and try the product before the purchase. They have to just depend on the information available online and take a purchase decision basis that. It is for the first time that a brand is giving customers the opportunity to see and experience the product and make an informed choice, before making a purchase online.”
With BLACK, XOLO aims to create the best ‘experience-value’ proposition that resonates with the tech savvy online audience. The online sub-brand will include a portfolio of products which will be future ready when it comes to technology as well as network. All BLACK devices will be LTE ready and will offer the best of software and hardware experience.
Sporting a dual rear camera, the first BLACK device will bring the best of imaging experience under 15K to cater to the growing trend of smartphone photography. It will also offer deep and highly customizable user experience with HIVE 1.5, new version of XOLO’s proprietary user interface platform, giving an edge over other players.
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