KSCADC launches branded value-added dry fish Drish Kerala


Kochi: Seeking to capitalize on the huge demand for value-added fish products in the country, the Kerala State Coastal Area Development Corporation (KSCADC) has launched new value-added dry fish products under the brand name ‘Drish Kerala’.

Launching the products, Minister for Fisheries, Ports and Excise, Shri K Babu said, “The Kerala Government will set up a fully mechanized manufacturing and processing facility with international standards to produce varieties of fish products. A detailed project report had been prepared and submitted to the National Fisheries Board. The new unit will increase the production capacity from 5 tonnes to 15 tonnes. The new initiative would provide employment opportunities to a large number of women fisher-folk in the coastal areas of the State.”

The new Drish Kerala product was launched in the presence of Dominic Presentation, MLA; Ludy Luiz, MLA; Tony Chemmany, Mayor, Kochi Corporation; Mini Antony, IAS, Fisheries Director; Dr K Ampady IIS, KSCADC Managing Director; and Anil B Kalathil, KSCADC Director Board member.

Dr Ampady said they would soon tie-up with distributors across the state to market the new products. “We are first focusing the Kerala market and will scale up operations in other states, particularly in the north-east, in the due course of time.”

‘Drish Kerala’ products are varied types of fish, including Neendakara-Karikkadi, Ashtamudi- Thelli, and Malabar-Natholi, which are dried and processed at the state-of-the-art facility of KSCADC in Shaktikulangara, Kollam. The fish varieties are branded as Neendakara, Ashtamudi and Malabar respectively.

He added ‘Drish Kerala’ is a high-end quality product processed as per international standards. “The fresh fish procured directly from landing centres are cleaned and pre-processed in modern fish processing plants. It’s hygienic, standardized and branded. The ready-to-cook products with optimum salt content and minimum water content are packed in multi-layered transparent pouches providing colour and odour retention.”

As per the directives of Central Institute of Fisheries Technology (CIFT), which provides technology support to KSCADC, fish are dried in UV-protected cabinet driers and with firewood back-up during night and rainy seasons, instead of exposing it to direct sunlight. The product also has many health benefits.

Kerala Biz News


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