Kochi: Almost three decades after it was founded, Spices Board has embarked on launching a clutch of signature shops that showcase the country’s choicest spices and their value-added products, including lifestyle and personal care, under one roof.
Two showrooms, under the brand name ‘Spices India’, were opened in the national capital, one on Janpath road and the other at Dilli Haat, in Janakpuri.
Union Commerce Secretary, Rajeev Kher, while inaugurating the two shops that will promote an array of quality products like spices-infused chocolate slabs, beauty creams, fairness oils, bathing bars, shower gel and shampoo, said it is a laudable initiative on the part of Spices Board. “Purity and quality will be the hallmarks of such outlets. Strict adherence should be made to the correctness of weight and quality. India thrives on spices; so does the world now. Spices are class-neutral. Some spice or the other is to be found in everyone’s palate in our country.”
Run by the 1987 established Board that functions under the Union Commerce and Industry Ministry, the shops sell aromatic gel candles as a key attraction. These are available with the fragrance of nutmeg, clove, cardamom, mint, vanilla and cinnamon.
‘Spices India’ displays a wide variety of Indian spices and value-added products derived from them. It specially features an assortment of whole spices and a casket of exclusive spices extracts.
All the showrooms have a ‘Spice Kitchen’ where visitors can touch, feel and taste spices. There are men at the counter willing to provide information about the spices. Further, there is a small library where books and documentaries are available on varieties of spices. To top it all, there is a map of India that shows spices grown in a particular region.
Spices Board Chairman, Dr. A. Jayathilak said ‘Spices India’ shops are part of the new thrusts to ensure sustainability of the industry. “We have chalked out an expansion plan. We are talking to the State Governments to provide space. We are hopeful of opening new outlets in various parts of the country.”
Headquartered in Kochi, Spices Board has been adding new spices and products to its export casket also in its bid to accomplish the primary objective of bringing about rapid and systematic diversification of spice industry.
Kerala Biz News