Vodafone ramps up Network & Retail Distribution in Kerala


Kochi: Following a ‘Customer First’ approach, Vodafone India has invested over Rs. 208 crores on ramping up network and distribution in Kerala in the 2014-15 financial year.

Pursuing an accelerated growth strategy since April 2014, Vodafone has added over 150 new sites, 1,400 retail outlets and taken M-Pesa, its Mobile money transfer service, deeper into the migrant pockets to engage more closely with a diverse customer base in Kerala. With this expansion, Vodafone now reaches out to customers in over 1,530 towns and villages bringing them under the fold of superior connectivity and seamless service experience.

Talking about the initiatives taken by Vodafone to facilitate a superior customer experience, Abhijit Kishore, Business Head – Kerala, Vodafone India, said “Gaining the trust of our customers and winning their hearts through innovative, customised, cost effective and relevant products and services, is a priority for us at Vodafone. We have been activating this at the ground level by pursuing a continued and consistent customer centric strategy to bring the best connectivity solutions to our valued customers. Our investments over the past year have been directed at putting in place a network that our customers can rely upon, especially in the interior regions. We have simultaneously been expanding retail and distribution network to get closer to customers across urban and rural geographies. The growing popularity of smart phones has led to a rise in demand for high speed data services. We see tremendous potential in this area and have been taking the lead in democratising data by hand holding customers on the ease and benefits of mobile internet usage.”

Vodafone now has over 5,300 2G sites in Kerala circle covering over 97% of the region’s population. Vodafone through an Intra Circle Roaming arrangement with other operators is also ensuring a seamless 3G roaming experience for its customers across 1,000 towns and villages.

Presently, Vodafone has more than 238 retail outlets in Kerala, including 38 Vodafone stores and close to 200 Vodafone Mini Stores. Over the past 12 months, Vodafone has added 9 Vodafone Stores and 30 Vodafone Mini Stores in the state. As part of its initiative to offer an unmatched retail experience to its new age customers in Kerala, Vodafone has launched Global Design Retail Stores.

Kerala Biz News


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