Worldwide smartphone sales up by 19% in Q1 2015: Gartner


Bangalore: Worldwide sales of smartphones to end users reached 336 million units during the first quarter of 2015, an increase of 19.3 per cent, according to Gartner, Inc. This growth was led by strong smartphone sales in emerging markets (excluding China); the fastest growing regions were emerging Asia/Pacific, Eastern Europe, and the Middle East and North Africa.

“During this quarter, local brands and Chinese vendors came out as the key winners in emerging markets,” said Anshul Gupta, Research Director at Gartner. “These vendors recorded an average growth of 73 percent in smartphone sales and saw their combined share go up from 38 percent to 47 percent during the first quarter of 2015.”

The top five vendors with worldwide smartphone sales to end users in 1Q15 are Samsung with 24.2%, Apple 17.9%, Lenovo including Motorola 5.6%, Huawei 5.4% and LG with 4.6%. Amongst the top five global smartphone vendors, Samsung continued to see a decline in sales and share during the first quarter of 2015.

Despite a weak first quarter globally, Samsung’s performance returned to growth quarter-on-quarter, with an 11 percent increase from the fourth quarter of 2014. “We expect Samsung’s drop rate to be slower than that seen in recent quarters with sales of its new S6 smartphones starting in the second quarter of 2015, and its Galaxy Alpha receiving good response,” said Anshul.

In the smartphone operating system (OS) market, Android is the undisputed leader with 78.9% market share followed by iOS with 17.9%, Windows 2.5% and Blackberry with 0.4%.

With the features and core capabilities of OSs evolving rapidly and becoming increasingly similar, it is now critical for OS providers to find ways to differentiate themselves. They need to extend their OS ecosystem’s reach by adding new functionalities, and build platforms that can span multiple devices types.

Worldwide mobile phone sales to end users totalled 460.3 million units during the first quarter of 2015, a 2.5 percent increase from the same period in 2014. Samsung with 21.3% followed by Apple 13.1%, Microsoft 7.2%, LG 4.3% and Lenovo including Motorola 4.2% occupy the top five positions.

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