Flytxt inks deal with Etisalat to enter Afghanistan


Trivandrum: Flytxt, the Technopark, Trivandrum based provider of Big Data Analytics powered customer experience and revenue management solutions for Communication Service Providers (CSPs) has announced their entry to the Afghanistan market.

The company has signed up with Etisalat, Afghanistan to deploy their platform NEON to drive segmented marketing campaigns and to deliver personalized offers to subscribers.

In a release, Yasser Aboul Amayem, Chief Commercial Officer, Etisalat Afghanistan, said, “Since our entry we have brought in many first of its kind products and services to the people of Afghanistan. We hope to enhance customer experience further through contextual marketing leveraging Flytxt’s platform to deliver right offers to our customers at the right time too.”

Dr. Vinod Vasudevan, CEO, Flytxt said, “This deal gives us an opportunity to enter a telecom market with an amazing growth story having penetration now close to 80% as against few thousands of subscribers a decade back. Market growth brings many challenges and we are happy to partner with Etisalat in their marketing initiatives targeted at revenue growth and customer retention in this highly competitive market”.

NEON platform enables operators marketing teams to generate incremental revenue, reduce customer churn and enhance customer loyalty by executing micro-segmented campaigns. The platform is designed to help marketers automate and manage the end to end marketing workflow right from targeting, sending offers and fulfilment tracking to reporting from a single web interface.

Flytxt having consolidated their presence in South Asian and African markets is now focusing on establishing their presence in other fast growing mobile markets like South East Asian countries.

Flytxt is a leading provider of Big Data Analytics powered solutions with a focus on enabling mobile operators to derive economic value from subscriber data. The company offers Customer Experience and Revenue Management Solutions as well as consultancy services to help operators run campaigns for increasing revenue, reducing churn and enhancing loyalty.

Etisalat Afghanistan is part of Etisalat Telecommunications Group, headquartered in UAE, one of the largest telecommunications groups in the world. Etisalat Afghanistan launched their services in 2007 and has an active base of 4 million subscribers. It is the first telecom company to launch 3.75G services in Afghanistan.

Kerala IT News


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