Adobe to power leading Malayalam news portal


New Delhi: Malayala Manorama, which has diverse interests in the print, visual and online media has entered into an agreement with Adobe Systems under a multi-million dollar deal. The agreement with Adobe is expected to drive digital-transformation initiatives at Manorama, which is pursuing a comprehensive digital strategy.

The deal would support Manorama Online, which has been in the online media business for more than 15 years, prepare for challenges posed by the digital world with its constantly developing apps and devices.

Manorama Online will implement a complete end to end Adobe technology solution that will allow fast and flexible delivery of content across any platform, including mobile and social networks. It will be used to create and author all content, and will feature a next generation dashboard of real time analytics data, which would visually display measured key metrics and enable enhanced audience engagement.

The deal will see Manorama Online replacing its current system to take it to the next level. It will leverage Adobe Marketing Cloud especially the Adobe Experience Manager and Adobe Analytics solutions, along with consulting services to attain its vision of being a leading digital player in the media and publishing domain. The publishing house will also take extensive advantage of the Adobe Digital Publishing Suite to make its content available on a wide range of devices and platforms.

In a release, Mariam Mathew, COO, Manorama Online said, “The Adobe solutions, by uniquely fusing Content Management with best of breed analytics for site traffic, social media engagement and dynamic segmentation, would give the desired results. We expect that these solutions coupled with Adobe’s consulting services would play a critical role in the digital transformation of Manorama Online”.

Umang Bedi, MD – South Asia, Adobe said, “We are very excited and proud of this transformational engagement with Malayala Manorama, a brand with a rich legacy of 125 years. Adobe’s digital marketing solutions herald a new era for Manorama Online ensuring that it is ready for this next stage in its evolution and will remain leaders in a multi-screen, digital world”.

Kerala IT News


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