New Delhi: Alcatel today entered into a strategic partnership with Salora International Ltd. (SIL), a leading manufacturer and distributor in the Indian consumer electronics industry. The tie up will give Salora distribution and sales rights for its line-up of smart phones. Currently Alcatel has launched four smartphones – Onetouch Idol, Onetouch Idol Ultra, Onetouch Glory, and Onetouch Scribe Easy.
As part of the agreement Salora will be distributing Alcatel’s smart phones for traditional trade in North & East India and the entire country for modern and online trade. The alliance would help Alcatel’s smart phones to be available at all major retail outlets as well as all distributors and sub distributors through Salora’s well endowed supply chain network.
One of the world’s top ten and fastest growing mobile phone manufacturer, Alcatel is known for its wide range of mobile and internet products designed to be as individual as people who own them. Enjoying a global popularity, the move will further help Alcatel to compete in the emerging and tightly contested smart phone market in India.
Speaking on the distribution alliance, Gopal Jiwarajka, CMD, SIL said, “Salora has always allied with brands and companies who have firmly established leadership status in the world for its quality and technology, and today with this tie-up with Alcatel, the company has further strengthened its core competency in distribution. With our strong network of branches, distribution channels and extensive product knowledge we are confident of contributing Alcatel establish a strong presence in the country and carve a significant share in the smartphone sector.
SIL is a leading player in the Indian consumer electronics industry and caters to both the B2B and retail space. SIL has a pan-India presence through 26 branch offices and 170 after-sales service centres named as ‘Silcare’ in 127 cities.
Kerala IT News