Indian Maha Yatra to unleash gigantic leisure wave


Trivandrum: The first-of its-kind tourism intelligence and marketing study conducted by Thiruvananthapuram based Stark Tourism Associates (STA) corroborates United Nations World Tourism Organisation’s prediction that outbound tourism from India will touch a whopping 50 million by 2020.

More importantly perhaps, it clearly rings alarm bells for current favourites Singapore, Thailand and Malaysia and forecasts the rise of India, besides Australia, New Zealand, Turkey, Fiji, Spain and South Africa.

Unveiled at the prestigious India Forum session on the first day of the ITB (Internationale Tourismus Bourse), Berlin 2015, the world’s leading travel trade event, the study was conducted by STA, the tourism intelligence and representation division of the well-known communication and marketing firm Stark Communications.

“The Indian traveller is increasingly seeking immersive holidays in exotic destinations that will help him tell new stories of people, cultures and food,” said B R Swarup, founder Director of STA, while presenting STA’s India Outbound Report 2014-15 to a packed audience of international leaders and decision makers of the travel and tourism sector at ITB Berlin.

Swarup was one of the three introductory presenters, the others being UNWTO Secretary General, Taleb Rifai and Suman Billa, Joint Secretary of Union Tourism Ministry.

The focus of the India Forum was on the growth of tourism in India. “The number of Indians travelling to other countries is set to grow exponentially with the estimated one billion domestic travellers increasingly setting their eyes on international travel. This great movement to see the rest of the world will attain epic proportions in the coming years. This report is the first comprehensive and authoritative look at what is happening in India’s outbound leisure market, which offers clear insights into the future,” added Swarup.

“This report is an invaluable resource for the international as well as national tourism trade fraternity, tourism offices and destination management companies,” said T K Harshan, Chairman of the Stark Group and the mastermind behind SRA.

The Stark Group works closely with the tourism departments of Kerala, Karnataka, Telangana and Andhra Pradesh as well as with UNWTO and PATA (Pacific Asia Travel Association). It also tracks leisure trends and habits within India and globally on an ongoing basis.

Kerala Biz News


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