KSCADC to launch ‘Fish Maid’ chain of processed fast food outlets

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Kochi: Giving a major fillip to the fisheries sector in the State, the Kerala State Coastal Area Development Corporation (KSCADC) is foraying into the growing processed food segment by opening premium country-wide chain of outlets selling value-added fish products.

Branded ‘Fish Maid’, the network is being set up under the Public Private Partnership model. The first outlet will be inaugurated at the Centre Square Mall in Kochi on February 23 by the Minister for Fisheries, Ports and Excise, Shri K Babu.

The joint will sell delicacies like Tuna Burger, Salmon sandwich, Fish Spring roll, Tuna Stuffed Egg, French Omelette with Tuna, Tuna pasta salad, Salmon green salad, Shrimp cream soup, Crab pasta soup, Prawns kebab, Crispy crescent, Kappa Fish Pattice, Shrimp rolls, Fish Nuggets and Fish Fingers.

“Through this novel initiative, the state government plans to empower women in the coastal areas and improve their livelihood by providing them best-in-class training to produce high-end fish products while complying with quality control mechanisms,” the Minister said.

The KSCADC has tied-up with the Central Institute of Fisheries Technology (CIFT) for technological support in preserving and the packaging the products.

“The Corporation will open similar fish kiosks in Thiruvananthapuram, Kollam, Pathanamthitta, Alappuzha, Kottayam, and Thrissur. In the due course, after studying the market response, we will expand the project to other states in the country,” the Minister added.

“Fish Maid is the result of the KSCADC’s relentless efforts to build a more effective and competitive practice to market our fish products while minimizing wastage. The aim is to catch up with the changing market trends,” KSCADC Managing Director, Dr K Ampady said.

The products are currently manufactured and processed at KSCADC’s Common Facility Centre – Nalapakam, at Sakthikulangara, Kollam. The Corporation is planning to open two more such production units at Azhikode in Thrissur and Azhikkal in Kannur.

At Nalapakam, around 25 women from the coastal communities are being given training in preparing and processing the products.

It may be recalled that the Fish Maid range of products developed by KSCADC were initially launched in July, 2012. Read KSCADC launches Fish Maid products with CIFT

Kerala Biz News

Update: Photograph shows Minister for Fisheries, Ports & Excise, Shri K Babu inaugurating Kerala State Coastal Area Development Corporation’s (KSCADC) first Fish Maid outlet in Kochi today (Feb 23).

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