New Malayalam channel Janam TV ready for April launch

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Trivandrum: Janam TV, a new Malayalam general entertainment and current affairs channel, will be launched on April 19, 2015. The formal launch would be held at Ernakulam. This was announced by noted film maker, S Priyadarshan who is the Chairman of Janam TV, while addressing a press conference here.

P Vishwaroopam, Managing Director of Janam TV said that the channel would be the first Malayalam channel to have the latest full HD technology with Dolby system. The channel would be available via satellite in most continents and in US through IPTV. The programme content would be a mix of news, current affairs and entertainment. He also added that other regional channels would be considered in the future.

U S Krishnakumar, Director of Janam TV said the initial investment of Rs. 50 crores has been mopped up from about 5,000 shareholders, with a minimum investment of Rs. 20,000 to a maximum of Rs. 5 lakhs, most of whom are working professionals in various fields including NRIs. Additional funds would be raised as and when required.

Rajesh G Pillai, COO & Executive News Editor commented that Janam TV would strive to be a channel for change in the society and would like to be the voice of the silent minority and the marginalised. “Our idea is to provide impartial reporting and investigative journalism, besides focussing on issues related to the common man. We want to create a new media culture where the agenda is not set by corporate or any political parties, but by the common people.”

Meanwhile, answering a query, Priyadarshan clarified that the channel does not have any affiliation or backing of any political party or religious group. “Our basic intention is to promote nationalism and our culture. I want the channel to be used for positive things as, of late, many of the channels are only projecting the negatives. ”

Janam TV, a venture of Janam Multimedia, had sought the government’s permission to start operations more than two years ago but was stuck as the previous UPA government had reservations about some of the channel’s promoters having links with the RSS and the BJP. The channel got the permission only after the present NDA government came into power.

Anil Philip
Kerala Biz News

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