Trivandrum: Kerala Tourism made newer moves abroad to spread the fame of the lush green southern Indian state by conducting road shows in the German cities of Dusseldorf and Berlin.
Held earlier this week, the two endeavours were Kerala Tourism’s inaugural road shows in Germany this year, and the delegation was led by its Director, P I Sheikh Pareeth.
“This is the second road show we are conducting in these cities. As part of aggressively marketing the destinations and tapping new markets, we had earlier conducted a road show in Dusseldorf and Berlin,” said Tourism Minister, Shri A P Anil Kumar.
“Since then, we have been receiving positive responses from these markets. This is the reason why we have entered these markets for a second time to consolidate the trade relations”, he added.
A total of 75 attendees from 40 leading German tour companies were at the show in Dusseldorf. Consular (Commerce), India Consulate, Frankfurt, Surender Kumar, was the chief guest of the show at Dusseldorf, an international finance and trade centre.
“Germany is the third biggest market for Kerala in terms of tourist arrivals. As many as 77,698 tourist arrivals were recorded from there last year. As a highly growing market for Kerala, Germany has recorded a growth of 55% in tourist arrivals in the last five years,” said Pareeth. He also added that an increasing number of German citizens are visiting the Ayurvedic resorts in Kerala.
The second road show in the European Union at Berlin had 110 attendees from 50 leading German tour companies.
“These interactions, along with the availability of Tourist Visa on Arrival (TVoA) enabled with ETA (Electronic Travel Authorisation) to the German citizens are expected to bring in huge traffic from Germany to Kerala in the coming days,” said Kerala Tourism Secretary, G Kamala Vardhana Rao.
Trade representatives from Kerala including the Abad Hotels and Resorts, Anantara Hotels & Resorts, CGH Earth, Intersight Tours & Travels, Pioneer Personalised Holidays, Kerala Voyages, Kumarakom Lake Resort, Marvel Tours, Somatheeram Ayurveda Group, Spiceland Holidays, and Uday Samudra Leisure Beach Hotel, participated in the road shows.
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