Pathanamthitta DTPC uses Coir Kerala to promote Gavi Tourism


Alappuzha: Coir Kerala 2015 is living up to its promise of being more than a trade expo of coir and natural fibres as the exhibition stalls feature a number of other interesting innovations, products and services.

As part of promoting the popular eco-tourism destination of Gavi, the Pathanamthitta District Tourism Promotion Council (DTPC) has set up a painting exhibition here at the international pavilion of Coir Kerala 2015 featuring the landscapes of Gavi in vivid colours.

A total of 12 paintings by 10 prominent artists across the state depicting the hilly terrains, lake, the greenery, the serene nature, odd wild elephants and monkeys that one may come across in Gavi are composed in artistic frames.

The works at the exhibition were selected from the ‘Sishiram painting camp’ that was orgainsed by Pathanamthitta DTPC  in association with the Pathanamthitta District Administration and the Kerala Lalithakala Akademi.

Coir Kerala is one of the biggest international trade events conducted annually in Kerala and it is in view of its huge promotional potential that the stall has been set up here, said Pathanamthitta District Collector, S Harikishore, who is also the chairman of the DTPC.

Gavi is largely an unseen destination. It possesses a rare beauty that not many people are aware of and was recently included in the best tourism destinations in Kerala, said Suresh Kumar, Deputy Director,  Pathanamthitta DTPC “Coir Kerala which attracts so many people from all over India and abroad gives us a chance to showcase all of Gavi’s potential.”.

The works were composed by the artists after visiting various spots in Gavi and are based on their personal experience of the journey.

Visitors to Coir Kerala can buy these paintings which are priced between Rs. 12,000 and Rs. 95,000. One of the paintings, ‘Somewhere I Belong’ has already been booked by a delegate.

Also available are greeting cards featuring these paintings, priced at Rs 30. The stall also showcases the forest department’s Vanasree-branded products including wild honey, sandal oil and wild turmeric powder.

Kerala Biz News


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