Kerala Tourism woos tourists from Down Under

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Trivandrum: Kerala Tourism has conducted two road shows across Australia and made a successful foray into New Zealand, inviting the travel and adventure loving people there to God’s Own Country.

Both nations are fast-growing markets for Kerala Tourism with the number of visitors to the state from Australia up 60% and from New Zealand rising 68% in the past four years.

As many as 102 Australian tour operators took part in the roadshow in Sydney, while 60 buyers participated in the roadshow held in Melbourne. A total of 46 buyers attended in the roadshow in Auckland, the first-ever by Kerala Tourism in New Zealand.

“Both Australia and New Zealand represent a vast market for Kerala because of the high percentage of its residents willing to travel and experience new destinations across the world,” said Kerala Tourism Secretary, Suman Billa, who led the State delegation comprising of industry representatives from the state.

He invited the tour operators to take a look at the ‘majestic variety’ presented by Kerala’s rolling hills, stunning waterways, wildlife and authentic cuisine while advising their clients, who have a ‘sense of adventure’ and ‘thirst for a distinctive cultural experience’.

India’s Deputy Consul-General, Dr. Vinod Bahade, was the chief guest at the road show in Sydney. India Tourism’s Assistant Director, Vaibhava Tripathi was also present on the occasion. Anjan K Bhaumik, Vice Consul, Consulate General of India, attended the roadshow in Melbourne.

The recently granted visa-on-arrival facility for citizens of New Zealand added strength to Kerala Tourism’s promotional campaign in Auckland.

Abad Hotels and Resorts, The Blue Yonder, CGH Earth, Intersight Tours and Travels, Kairali – The Ayurvedic Healing Village, Kumarakom Lake Resort, Lotus DMC, Marvel Tours, Spiceland Holidays and Uday Samudra Leisure Beach Hotel were part of the state tourism delegation.

Another highlight of the roadshows was a Grand Prize given to one lucky winner in each of the cities. Each winner from Sydney, Melbourne and Auckland won a seven-night trip for two to Kerala.

Kerala Biz News

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