Canon launches new PowerShot SX 520 HS in India


Bangalore: Canon has launched its new camera under its much-acclaimed SX series: PowerShot 520 HS. The new addition in Canon’s PowerShot line-up is a perfect camera to capture high quality long distance shots at the click of the shutter.

Integrated with Canon’s unique ZoomPlus technology that digitally extends the camera’s zoom reach up to double that of the optical zoom while maintaining high image quality, the PowerShot SX520 HS allows users to conveniently capture images at the telephoto end. Additionally, the Advanced Zoom Framing Assist function available on the camera enables users to capture sharp images of moving subjects from long ranges.

Keeping the needs of amateur travel and sports photographers in mind, this new camera is designed to feature long range zoom capabilities within a compact body, while being affordably-priced. The 16.0 megapixel PowerShot SX520 HS has a powerful 24-1008mm (35mm equivalent), 42x optical zoom lens, which is extendable to 84x with Canon’s ZoomPlus Technology.

Additionally, the PowerShot SX520 HS comes equipped with Advanced Zoom Framing Assist, an improvement from the Zoom Framing Assist function featured in its predecessor. This new function helps to track and maintain optimum clarity of the subject in focus within the frame and works in two ways – Seek Assist and Auto Zoom.

The improved ergonomics of the PowerShot SX520 HS is designed to provide users with a comfortable and secure grip that allows them to operate the camera with utmost stability. The camera also makes use of Canon’s intelligent IS to accurately detect and reduce even the slightest blurring of image caused by shaky hands. The PowerShot SX520 HS is designed with an accessible mode dial similar to the ones on Canon’s premium EOS DSLR cameras; users will be able to make quick adjustments while maintaining a tight grip on the camera and keeping the subject in frame.

Canon recognizes that video shooting is becoming increasingly popular with users and as such, the cameras is designed to record high quality videos – The PowerShot SX520 HS is capable of recording videos in Full HD resolution with a smooth frame rate of 30p.

The PowerShot SX 520 HS will be exclusively available on at INR 17,995.

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