Trivandrum: The Kerala Artisans’ Development Corporation Ltd. (KADCO), a Government of Kerala Undertaking, has bagged export orders worth Rs. 50 lakh from a Cyprus-based company for Kerala-made fashion jewellery and accessories.
The order comes as a huge boost to KADCO which has been working for the past three decades to support traditional artisans and promote Kerala’s indigenous handicraft globally.
KADCO has already completed an order placed by the Cyprus-based firm for 50 items including earrings, studs, bangles and necklaces made of paper and terracotta, worth Rs. 25 lakh. These will be shipped in three months’ time. By March next year, KADCO expects to have supplied the company Rs. 50 lakh worth of fashion jewellery items.
K Purushothaman, Chairman of KADCO said, “The rising interest from overseas for Kerala-made fancy jewellery and accessories will especially benefit women artisans. We have been focusing very strongly on training women artisans to help them expand their business overseas. We are happy to see the initiative bearing fruit.”
At a fashion jewellery and accessories show conducted in Delhi recently, KADCO-trained women artisans received orders to supply thousands of copper and brass bangles and terracotta jewellery to domestic buyers as well as from other countries such as Spain and Cyprus.
Abhishek C, MD of KADCO said, “The Corporation will engage more trained craftswomen to meet the rising export demand for Kerala jewellery. Thousands of families have benefited from the training sessions conducted in all 14 districts in Kerala with the full support of the State government. Many who attended the training sessions have gone on to start their own small scale business units”.
Serene Tharian, a representative of the Cypriot company, met four women artisans, the KADCO MD and other senior officials in Thiruvananthapuram. She said her company was interested in other items in including ornamented garments and country towels made in Kerala.
KADCO, formed in 1981, works for the socio-economic betterment of traditional artisans in the State who are engaged in making handicrafts and other products using wood, gold, copper, brass, iron, leather and clay in the State.
Kerala Biz News