Coir Kerala 2014 to focus on untapped domestic market


New Delhi: Setting eyes on a largely untapped domestic market for its money-spinning coir industry, the Kerala government rolled out the red carpet for various stakeholders in the sector in north India, inviting them to showcase their newest products and latest technologies at Coir Kerala 2014, the world’s largest expo on coir and natural fibre products.

Hailed as a signature event of God’s Own Country on the coir sector, the annual mega show, now into its fourth edition, will be held at Alappuzha from February 1-5.

“The government has made sustained efforts to scale up coir exports, besides making significant progress in the domestic market. In 2012-13, the export of coir products was Rs. 1,152 crore as compared to Rs. 1,052 crore in 2011-12,” said Shri Adoor Prakash, Minister for Revenue & Coir, kick starting a buyer-seller meet and product show in New Delhi.

The two-hour road show was attended by around 80 delegates and representatives of businesses centred on natural fibres and fibre products from Delhi and neighbouring areas.

Rani George, Secretary, Coir said there are limitless prospects for Kerala coir in the domestic market. “A large untapped market for coir exists within the country which needs to be harnessed to drive the resurgence of Kerala’s coir industry. We have been able to tap barely five per cent of it,” she pointed out.

Coir Kerala is expecting a counter sale of Rs. 150 crores this year as compared to Rs. 100 crore last year. At present, coir and its products are exported to more than 80 countries and the US is the single largest market with a share of more than 40% in the total export. European countries together share more than 41 % of the exports.

Dr. Anil K R, Director, National Coir Research & Management Institute (NCRMI), the coordinating agency for Coir Kerala informed that the Kerala government held a road show in Ahmedabad for the first time in the run up to the event. We are now going to hold a similar road show in Varanasi ahead of Coir Kerala 2014. K Madanan, Coir Development Director, was among those present.

Kerala Biz News