National action plan for social marketing & franchising

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Kochi: The first ever global health conference on social marketing (SM) and social franchising (SM) drawing up hundreds of health experts, practitioners and policy makers has recommended creation of a national action plan to scale up potential of SM and SF in India and formation of broad South-East Asian forum to synergise the best global practices.

The three-day event which concluded here yesterday, was organized by HLFPPT, a not-for-profit trust promoted by the mini-Ratna Central public sector enterprise HLL Lifecare Ltd, with the support of Ministry of Health & Family Welfare, Indian Institute of Corporate Affairs (IICA), HLL and National AIDS Control Organisation (NACO).

Presenting the recommendations, made after the brainstorming involving senior government officials from India and abroad, CMD of HLL, Dr. M Ayyappan said the South-East Asian Association on Social Marketing and Social Franchising will be formed within the next two months, after finalizing the formalities.

The partnering nations of this grand coalition would be Bangladesh, Bhutan, Democratic People’s Republic of Korea, Indonesia, India, Maldives, Myanmar, Nepal, Sri-Lanka, Thailand, and Timor-Leste.

Recommendations of the national action plan will be submitted to the Government of India while formulating national health sector programmes and policies. On finding a right pathway for India, the conference suggested a comprehensive national-level action plan to reach the unreached or under reached utilizing the tools of social marketing and social franchising.

Addressing the valedictory session, Mr C K Mishra, Additional Secretary, Ministry of Health & Family Welfare, called upon the stakeholders to help the government find out the gaps in the field and formulate long-lasting policies based on the suggestions from them.

The meet also called for a regional action understanding regional needs, donor perspective, supply and demand side. It will also include creation of a working group, measures for capacity building, efforts for broadening the basket of products, much beyond the family planning.

The conference, attended by nearly 400 delegates from India and 24 other countries, witnessed 74 thought-provoking presentations, networking between several country representatives, sharing of best global practices and unanimous decision by leading donor organizations to work jointly on the front.

Kerala Biz News

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