Kochi: The Coir Board has estimated an export potential of Rs.37 crores after it interacted with 52 delegates from 24 countries who evinced keen interest in buying the diversified products and modern machineries of the government-allied organisation.
A reverse buyer-seller meet that the Kochi-headquartered organization held in the national capital as part of its ongoing diamond jubilee celebrations saw as many as 40 new parties meeting higher Coir Board officials face-to-face and seeking the prospects of importing new-age commodities of the host.
“The new-found enthusiasm was mainly owing to our diversification strategy. There has been massive demand for our coir wood, pith and geo-textiles, besides handicrafts,” according to Coir Board Chairman Prof. G Balachandran.
The Board collated the expected business turnover estimated from the inter-face with the foreign delegates. “We have got enquires from the US for buying our household articles customized for the climate and aesthetics of that country,” he added.
“We have succeeded in our aim to provide the potential buyers with an opportunity to interact with the exporters around the world,” the Coir Board hief said, adding that the session had close to 30 exhibitors and 20 buying executives from the domestic segment.
The delegates were then divided into groups and taken for rounds at an exhibition of sellers of various coir products besides machinery. They had come from countries such as USA, Germany, Bulgaria, Panama, Italy, Israel, Malaysia, Uganda, Sri Lanka and Bangladesh.
At the start of the meet at Vigyan Bhavan, M Kumaraswamy Pillai, Officer on Special Duty with the Coir Board, gave a presentation to the delegates on the organisation’s recent innovations and the capabilities of India’s coir sector.
The business, of late, is not just about conventional products such as doormats, mattresses and gift articles. “We have non-conventional stuff such as coir wood, pith and geo-textiles, besides machinery,” he added.
The other top Coir Board officials who facilitated the interaction were P R Ajithkumar, Director (Market) and C M Unnikrishnan, Development Officer (Export).
Kerala Biz News
Photograph: A still from the Coir Board road show