Trivandrum: ‘She Taxi’, a taxi service for women travellers operated by women entrepreneurs was launched in Kerala’s capital Thiruvananthapuram today as the first initiative of the Gender Park, an institution newly established under the State’s Department of Social Justice to work towards gender equity.
Actress Manju Warrier, who has been officially designated as the Goodwill Ambassador of ‘She Taxi’, flagged off the service at a ceremony in Thiruvananthapuram in the presence of Minister for Panchayats & Social Justice, Dr. M K Muneer and other dignitaries.
“What makes She Taxi such a wonderful project that it is a means of livelihood for one set of women and a safe and secure mode of transport for another,” she said. She also urged more female entrepreneurs to come forward to operate the taxis, saying it is a much-needed service for the ever growing number of women employees in sectors such as IT, media, travel and hospitality who have to work and travel at odd hours.
Dr. Muneer said ‘She Taxi’ is the first of many projects for women’s safety and empowerment that the Gender Park plans to implement in the future.
Shri K Muraleedharan MLA inaugurated the call centre (accessible on 8590000543) set up for She Taxi operations, and Transport Commissioner, Rishi Raj Singh IPS launched the official She Taxi website and logo.
The first women drivers of the fleet of cabs – Annie Surendran, Jaicy Ramesh, Rasiya Begum Noushad, Heera P and Asha Kumari – received the keys from Smt Manju Warrier.
Associates of the She Taxi project are Maruti Suzuki Ltd, which is supplying the taxis and providing training to the women drivers; the Kerala State Women’s Development Corporation (KSWDC) which will provide financing support for the entrepreneurs and Technopark-based Rain Concert Technologies, which is setting up the 24-hour call centre for the service and handling the marketing operations.
Muthoot FinCorp has already expressed willingness to advertise on the sides of the first five She Taxis as part of its Corporate Social Responsibility initiative.
Kerala Biz News