Trivandrum: Faced with keen competition in the global market, Coir Board is bracing up to boost its domestic sales by launching a clutch of major initiatives that aims to lend increased popularity to the use of the natural fibre at the national level.
Interacting with the media in Thiruvananthapuram, G Balachandran, Chairman of Coir Board said, “It is as part of the idea that the statutory board has just embarked on a cross-country roadshow. The aim is to create awareness about various types of coir products, especially among people in North India.”
The three-month journey of the Coir Kranti Express, which was flagged off from Kanyakumari on November 05, displays varied coir products, including geo-textiles and handicrafts. It also features an audio-visual show and art exhibition that explain the history, current projects and future perspective of the Coir Board. The roadshow express showcases coir products such as curtains, jackets, children’s frocks, bags, slippers and umbrella.
The Kerala leg of the Jammu-bound roadshow, which is slated to return to Kochi in the first week of February after crossing 17 states, was inaugurated earlier by State Assembly Deputy Speaker N Sakthan. Prof Balachandran presided over the ceremony, where Kerala Tourism Development Corporation (KTDC) Chairman, Vijayan Thomas received the first sale.
The highlight of the roadshow will be its Delhi leg on November 25, coinciding with the World Coir Fair the Board is organising in the capital. The 1953-founded Board’s diamond jubilee celebrations will be inaugurated by President Pranab Mukherjee at Vigyan Bhawan which will also be the venue for a buyer-seller meet with the participation of coir importers and buying agents.. The November 14-30 fair will feature product sales, exhibition and seminars on coir at Pragati Maidan, Chetanalaya and Dilli Haat.
Prof Balachandran said India exported coir products worth Rs 1,116 crore in 2012-13. “Of this, Kerala contributed coir weighing 71,284 metric tonnes and money worth Rs 636.84 crore. Weight-wise it was 16.6% of the national figure, while the income share was 57%.”
“We expect stronger market for our geo-textiles and manure from the coir pith besides Coir Wood, which is a substitute of wood from the fibre,” Prof Balachandran said. Further, Coir Board plans to open 1,000 sales showrooms across India and a coir museum at Alapuzzha.
Kerala Biz News