Trivandrum: The Hinduja Group flagship, Ashok Leyland today launched the STILE, a Multi-Purpose Vehicle (MPV) in the Kerala market. STILE is the second product offering from Ashok Leyland’s fast-growing Light Vehicle business after the highly successful DOST and was developed by the Ashok Leyland – Nissan Motor Company Joint Venture. The vehicle is being rolled out from Nissan’s manufacturing plant at Oragadam, near Chennai.
Interacting with the media, K Aadinathan, Sp. Director, Ashok Leyland, said, “We believe STILE will change the dynamics of Indian MPVs. STILE is developed on a trusted and reliable vehicle platform that reflects our continued focus on offering Japanese Technology and Quality at Indian Cost. With the STILE also in our portfolio, we are now better positioned to cater to a wider customer base and range of transportation needs.” He also added that DOST was doing very well in Kerala with a 40% market share in its segment.
According to a statement from the company, the STILE MPV comes with a best-in-class fuel efficiency of 20.07 kmpl (as certified by ARAI) as well as global levels of performance and comfort. STILE is powered by an advanced globally acclaimed Common Rail diesel engine, which is tuned for excellent driveability and low NVH (Noise, Vibration, Harshness). The STILE is targeted at 7-8 seater people transport in the urban and rural areas, hotel shuttles, taxi services, ambulances, panel vans, courier services, inter-city and intra-city travel.
The monocoque body construction makes for lower weight; while for passengers it translates into car-like comfort, excellent ride quality and greater safety. The interiors are well-appointed with superior ergonomics. The low floor feature makes for easy entry and exit, while sliding doors on both sides allow for easy access in tight parking spaces. STILE is available in Diesel, with a wide choice of seating options of 2 and 3 rows (7 and 8 seats) with maximum interior space for occupants and their luggage. STILE comes with end-user friendly features like dual rear A/C vents for effective air-conditioning at the rear. STILE is sold through the 130 modern Ashok Leyland LCV outlets across the country.
Naga Senthil Prabhu, Regional Manager, Ashok Leyland and Sabu Johnny, MD, EVM Motors, the dealers for South Kerala, were among those present.
Kerala Biz News