Coir Kerala 2013 gets off to a rousing start

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Alappuzha: With a pledge to accord the highest priority to coir sector, Chief Minister Shri Oommen Chandy inaugurated the week long Coir Kerala 2013 on February 01, an international event that aims to drive the resurgence of the state’s most important traditional industry.

At a glittering inaugural ceremony at EMS Stadium here, Chief Minister also promised that the Government will bring out an order allocating funds to the tune to Rs 5.12 crore to increase the working capital for cooperatives before the conclusion of the Coir Kerala on February 6. He hailed Coir Kerala as an initiative to revive and strengthen an industry which he said had to face many crises due to impractical measures and inadequate support for some years.

Minister for Revenue & Coir, Shri Adoor Prakash, said the sector is targeting exports of Rs 1,200 crores for 2012-13 – up from Rs 1,052 crores last year – and domestic revenues of Rs 2,000 crores. “There is no doubt that Coir Kerala has played a part in driving up exports. This time around we expect the event to generate export orders of Rs 200 crores.”

Union Minister of State for Civil Aviation, Shri K C Venugopal, who inaugurated the National Pavilion, praised the fair as an important step but said more needs to be done for coir workers and the industry as a whole.

Tourism Minister Shri A P Anil Kumar, who inaugurated the Theme Pavilion, said the need of the hour was to find new markets for Kerala’s coir products, that is where efforts such as Coir Kerala assumed relevance.

More than 160 foreign representatives from over 60 countries and over 250 buyers from around India are taking part in the trade fair, the highlights of which include international, national and theme pavilions set up as part of a comprehensive exhibition of coir and natural fibres; seminars to discuss the latest sector trends, technologies and developments; a buyer-seller meet and daily cultural and entertainment programmes.

Rani George IAS, Secretary – Coir; Dr. K Madanan, Director of Coir Development; Dr. Anil K R, Director, NCRMI and Prof. G Balachandran, Chairman, Coir Board were among those present.

Kerala Biz News

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