60 Countries to participate in Coir Kerala 2013

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Trivandrum: The third edition of Coir Kerala, an international event on Kerala coir and other natural fibre products, will be held at Alappuzha from February 1-5, 2013. Coir Kerala 2013 is expected to make a turnover of Rs. 200 crore and witness the largest number of visitors and delegates from 60 countries including about 40 delegates from Europe.

Addressing the media, Minister for Revenue & Coir, Shri Adoor Prakash said, “Coir Kerala 2013 will witness a two to three fold rise in turnover and also, in the number of quality visitors as compared to the previous editions and the government is expecting a direct sale of over Rs 200 crore this time. We have focused on the emerging markets like Africa and Latin America this time and the response so far has been great. Likewise, there is remarkable increase in the number of quality buyers from countries in the North American, Latin American and Asia.” He added that this event is also another attempt to help the coir workers find new opportunities in the domestic and international markets.

Coir Kerala is being organized by the Department of Coir Development under the Government of Kerala, with a view to regain the glory of coir what is regarded as the gold yarn of Kerala. The National Coir Research & Management Institute (NCRMI) is the nodal agency for the annual Coir Kerala fair.

Dr. Anil K R, Director, NCRMI said, “The event is going to be the biggest platform in the coir sector for international collaborations, buyer-seller meet, exchange of ideas and technology, and fabulous display of innovative coir products from across the world. The mega expo will capitalise on the ‘Go Green’ movement and the growing preference for eco-friendly, natural fibre products around the world as awareness of natural products and their ecological advantages are gaining strength. It will also enable major trading and retail chains to choose latest designs, exchange ideas on current fashion trends and preferences of customers for coming seasons.”

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