GKSF to publish directory of merchant establishments

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Trivandrum: The organisers of the sixth season of Grand Kerala Shopping Festival (GKSF) have announced that they will be publishing a directory of merchant establishments. Registrations for GKSF will draw to a close on November 30, 2012. All retail outlets, services and businesses in Kerala signing up for the event by this date will be included in a Directory created by GKSF and distributed widely.

According to U V Jose, Director, GKSF, “We expect to publish around one lakh copies of the Directory which will be available at all main tourism destinations, tourism information centres at railway and bus stations, with registered merchant establishments as well as trade bodies, in public libraries and so on”. The Directory, which will have entries sorted district-wise and product-wise, will be a useful tool for business owners to provide greater visibility for their establishments.

Season 6 of GKSF, Asia’s biggest shopping fiesta will open with a gala ceremony on December 15.  An organising committee with Chief Minister Shri Oommen Chandy as Chief Patron and Minister for Tourism, Shri A P Anil Kumar as Chairman has been constituted. The star-studded inaugural function will include a lavish three-hour entertainment show.

As part of the festival’s massive promotional campaign, a nationwide GKSF Road Show is being launched in New Delhi today. The Road Show will travel through eight states, providing a glimpse of what the festival offers, before concluding at the inaugural ceremony at Kannur’s National Stadium.

Kerala Biz News

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