South Indian Bank ties up with GKSF for title sponsorship


Trivandrum: Grand Kerala Shopping Festival (GKSF), the largest event of its kind in Asia, has secured the title sponsorship from the South Indian Bank (SIB) for its sixth season. One of India’s leading private sector banks, SIB has extended its support to the festival to bolster the Government’s efforts to transform Kerala into the country’s trade and tourism hub.

U V Jose, Director, GKSF exchanged the MoU on the partnership with Abraham Thariyan, Executive Director, SIB in the presence of the Minister for Tourism, Shri A P Anil Kumar, at a function held in Thiruvananthapuram today. The agreement for the sponsorship will be signed in a week’s time.

In his remarks, the Minister said, “SIB is taking on the role of GKSF’s title sponsor for the second year in a row and their contribution to the festival has risen to Rs.4 crore this year. This season will be a turning point in the history of GKSF and the Government is focused on bringing it to the people. This is also a great opportunity to showcase Kerala made products and our State’s tourism potential to the outside world as it coincides with the peak tourism season.”

Season 6 of GKSF starts from December 15, 2012 and concludes on January 31, 2013. Over the past five editions, the festival has successfully established itself as a key event on the tourism and retail calendar.

“GKSF will be an entirely new experience this time. We have conceptualized several new programmes to make the festival more attractive, including setting up of a 15-day Global Village in Kochi in December-January and a series of thematic exhibitions,” Jose said in his welcome address.

“Tourism and trade are among the fastest growing sectors in Kerala. GKSF has successfully brought the two together to the advantage of both the consumer and the Government and we are proud to be associated with GKSF for the second consecutive year,” Abraham.

Senior officials from the Bank and GKSF were present at the function. The 48-day fiesta will take place across all 14 districts and is expected to involve nearly 10,000 retail outlets and attract 30 million customers. The Grand Kerala Shopping Festival is conducted by the Tourism Department in co-ordination with the departments of Industries & Commerce, Finance and Local Self Government.

Kerala Biz News


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