HDFC Bank launches its 10,001st ATM at Kovalam

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Trivandrum: HDFC Bank, India’s second largest private sector bank, commissioned its 10,001st Automated Teller Machine (ATM) earlier this week at Kovalam, the popular beach town near Thiruvananthapuram. The 10,001st ATM was inaugurated by K Jayakumar IAS, Chief Secretary to the Government of Kerala. The launch of the 10,001st ATM in Kerala follows the inauguration of the 10,000th ATM, commissioned last week at Ajmer Sharif, Rajasthan.

The launch reflects HDFC Bank’s endeavour to provide all forms of electronic channels, be it ATMs, net banking and mobile banking, for the benefit of our customers. The strategic location of our ever growing network of ATMs, allows customers to fulfil their banking requirements at their convenience.

In a statement, Hari Velloor, Zonal Head – Kerala, HDFC Bank said, “With over 133 branches and around 270 ATMs across Kerala, HDFC Bank remains steadfast in its objective to provide world class banking services to our customers in the state. The launch of the ATM at Kovalam reflects the fact that customer centricity is at the core of the Bank’s impetus of offering a wide array of electronic channels. HDFC Bank in the time to come will continue to expand its network of branches and ATMs across Kerala.”

On the achievement of the milestone, Rahul Bhagat, Country Head, Retail Liabilities, Marketing & Direct Banking Channels, HDFC Bank, said, “Over the years, HDFC Bank has built its electronic channels  to offer choice and convenience to its customers across geographies with 70% of our ATMs being outside the four metros. The testimony lies in the fact that 82% of our total transactions happen on our electronic channels and 83% of our active customers use the ATM at least once in a month.”

Promoted in 1995 by Housing Development Finance Corporation (HDFC), India’s leading housing finance company, HDFC Bank is one of India’s premier banks providing a wide range of financial products and services to its 25 million customers. As of June 30, 2012, the Bank had a distribution network with 2,564 branches in 1,416 localities.

Kerala Biz News

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