Ashok Leyland celebrates Dost anniversary with new variant

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Trivandrum: DOST, the Light Commercial Vehicle from Ashok Leyland, the Hinduja flagship, has completed one year in the market. To celebrate this event, the Company has launched a limited first Anniversary edition of ‘Dost’ in the eight markets where it is available at present.

Speaking at the launch event in Thiruvananthapuram, Naga Senthil Prabhu, Regional Manager said, “This first anniversary for the DOST is an important juncture for us at Ashok Leyland as well as our JV partner Nissan to take stock of the year gone by. We have been extremely pleased with the very positive reaction to the product by our customers. We had attempted to redefine the benchmark amongst small LCVs. The results over the past year, measured by customer satisfaction, sustained waiting list and rising share of market are greatly appreciated by us at Ashok Leyland and our rapidly expanding dealer network. Our celebration is more a gesture of gratitude to our loyal and growing customer base.”

Interacting with the media, Sabu Johnny, MD, EVM Motors, the dealers for South Kerala said, “Our decision to partner with Ashok Leyland for the LCV products was strategic. We are please with the progress we have made in the market with Dost in the last one year and we are confident that with the launch of the anniversary edition, we will be able to generate more excitement in this market.

While the tough chassis and powerful engine will remain the same, the anniversary variant of ‘Dost’ will be available in an attractive colour – Gray Beige replete with stylish body graphics and some specially designed accessories like Bull Bars, Fuel Tank Guards, Fuel Tank Skirt Panels, LED lights and Arm Rests. Overall, there are 14 new features and is also available with Power Steering and AC.

‘Dost’ is currently the leader with 31% share in its category in the eight markets where it available. In Kerala, it has a 45% market share in that segment. Since launch in September 2011, Ashok Leyland has sold 20,479 units of ‘Dost’ till August 2012, including about 4,000 in Kerala through its four dealers.

Kerala Biz News

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