Suncorp launches Kids Footwear collection in Kerala

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Trivandrum: Suncorp Exim India marked their entry into the Rs.22,000 crore Indian footwear industry with the launch of the Tom & Jerry, Tweety, Scooby-Doo, and Looney Tunes kids footwear collection in Kerala on September 5, 2012. Suncorp is the exclusive distributor and India Licensee for kids footwear collection of famous cartoon characters Tom & Jerry, Tweety, Scooby-Doo, and Looney Tunes.

Announcing the launch at Pothys, Thiruvananthapuram; Rajeev Uppal, CEO , Suncorp Exim India said, “We are really excited to launch a new range of kids footwear featuring famous animated characters like Tweety, Baby Looney Tunes, Tom and Jerry and Scooby-Doo. The kids market in India is booming and has become a multi-crore market, in which the footwear segment enjoys a significant share. Adding these kids’ footwear brands will give us an opportunity to widen our product portfolio. The primary objective of Suncorp Exim is to provide premium quality footwear for kids at a reasonable price across India.”

“We are looking at a business of Rs.4-5 crores in the first year from Kerala. We are the licensee of Warner Bros. Consumer Products, one of the leading licensing and retail merchandising organizations in the world, for India, Sri Lanka and Bangladesh. The quality of the footwear, the designs and styles are also approved by them”, he added.

The exclusive kids funky and fashionable footwear collection of their popular cartoon characters Tom & Jerry, Tweety, Scooby-Dooand Looney Tunes for kids (Girls & Boys) includes funky flip flops, bright canvas shoes, plugged sandals, non-leather sports shoes with thermo plastic rubber out soles, priced from Rs.199 to Rs.1,999 will be available in 45 retail stores across Kerala.

Suncorp Exim India is a group company of Suncorp Lifestyles, one of the Leading Retail Chain with 195 exclusive branded stores.

Kerala Biz News

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