CII to organise Kerala Marketing Conclave 2012 in Trivandrum


Trivandrum: The Confederation of Indian Industry (CII) is organizing the Kerala Marketing Conclave 2012 focusing on the theme ‘Challenges and Potential of Social Marketing and Direct Selling’ on August 10, 2012 at Thiruvananthapuram. The conclave will have over ten eminent personalities and thought leaders, from across India, discussing selected subjects of national and international relevance in two separate sessions.

According to a release from CII, marketing makes all the difference between tremendously successful companies and companies that just survive. Marketing brings in more loyal and profitable customers; in addition, effective marketing brings in customers at the cheapest cost and helps a small organization to overcome the constraints arising out of its small resources and to take on the big boys in the game. It is in this context that this event to discuss the challenges and potential of Social Marketing and Direct Selling is being organised.

Some of the key takeaways from this Kerala Marketing Conclave 2012 will be: What are the key challenges of Indian Marketplace, What new Marketing Opportunities are emerging, How can savvy marketers meet challenges, and capitalize on opportunities, and What are key Future Trends?

Some of the eminent speakers invited who have been invited are V Somasundaran IAS, Additional Chief Secretary – Industries; Sajan Peter IAS, Principal Secretary – Home Department, Government of Kerala; Richard Holwill, Vice President, Amway Corp. USA; Payyakal Devadas, Managing Director, K-Links Healthcare India; Dr. R L Bhatia, Chief Executive Officer, Fun & Joy at Work; G Vijayaraghavan, Member, Kerala State Planning Board and P A Joseph, President, Confederation of Direct Sellers Distributors Association of India.

Kerala Biz News


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