Quaker Oats adds sweet and savoury flavours to its portfolio


Kochi: Quaker Oats, the leading Oats brand from PepsiCo now has an all new range of flavours. Adding taste to its unique health benefits, the new flavours lend greater variety and appeal to the Quaker Oats portfolio. While Strawberry flavour with Apple and Kesar flavour with Kishmish are sweet, Homestyle Masala and Lemony Veggie Mix are the two new savoury flavours.

Anuj Chadha, Category Director Quaker, PepsiCo India-Foods said, “We are committed to offer consumers variety that is both enjoyable and healthy. We believe that these great tasting flavours which have real vegetables and fruits will help drive consumption and bring in more customers into the Quaker fold. The flavours have been developed after extensive feedback and are part of our strategy to come up with offerings that are affordable and meet changing consumer needs.”

All the four new flavours have healthy inclusions of real fruits and vegetables, topped in local Indian flavours. While the Strawberry flavour with Apple has real apple pieces, the Kesar flavour with Kishmish has real raisins. The Homestyle Masala includes strips of carrot and tomato while the Lemony Veggie Mix has real pieces of capsicum. The Homestyle Masala and Lemony Veggie Mix come in single serve packs of 28g and Kesar Flavour with Kishmish and Strawberry flavour with Apple in single serve packs of 26g.
The packs are currently available in modern retail outlets across India and in both modern, traditional trade across Kerala.

Quaker Oats was launched in India in 2006. The brand Quaker is more than 130 years old and is a world leader in the oatmeal segment. Quaker Oats is a 100% wholegrain and natural source of carbohydrates and dietary fibre. It has strong heart health benefits and has a soluble fibre called ßeta Glucan, which is scientifically proven to help reduce cholesterol.

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker and fast growing brands i.e. Nimbooz and Aliva.

Kerala Biz News


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