‘Emerging Kerala’ to kick off campaign to woo business, trade tycoons

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Trivandrum: Kerala is all set to kick-start a massive campaign to position itself as one of the most favourite business destinations in India. Chief Minister Shri Oommen Chandy and Industries & IT Minister Shri P K Kunhalikutty, along with other ministers and senior officials, will meet top business leaders and overseas diplomats in New Delhi on April 20, signalling the launch of a six-month long build-up to one of the biggest investment branding exercises the State has ever undertaken.

‘Emerging Kerala’, a three-day global connect opportunity for business leaders, investors and policymakers which offers a platform for two-way discussions and bilateral trade, will be organised in the commercial hub of Kochi in September this year. In the run-up to this mega event, the State Government has lined up a series of interactive sessions, domestic and international road-shows, business meets and conclaves to showcase the State’s investment potential and business-friendly policies.

The CM and his team will meet the Ambassadors and High Commissioners of over 30 countries as well as representatives of multilateral and bilateral agencies for discussions. Besides several Union Ministers, T K A Nair, Advisor to the Prime Minister, and K M Chandrasekhar, former Cabinet Secretary & Vice Chairman, Kerala State Planning Board, will interact with the diplomats. This will be followed by a meeting with the leading industrialists and business leaders in the evening.

‘Emerging Kerala’ is being organised in partnership with the Confederation of Indian Industry (CII) and the National Association of Software & Services Companies (NASSCOM). The Kerala State Industrial Development Corporation (KSIDC) is the nodal agency for the summit.

In a release, Alkesh Sharma IAS, MD, KSIDC said, “The goal of this branding exercise is to catalyse growth through enabling policies and to facilitate an environment for investment. We need to highlight the fact that Kerala is a very lucrative, investor-friendly destination”.

Emerging Kerala is intended as a biennial event and this year the emphasis will be on a review of the Kerala’s hugely successful social model to see if it can be adapted to achieve sustainable economic growth. Over two dozen sectors will be showcased at the Emerging Kerala summit, and among the core ones are IT and IT enabled services, tourism and medical tourism, food and agro processing, ports, shipbuilding and logistics, education and infrastructure development.

Kerala Biz News

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