Kochi: Kanan Devan, the heritage tea brand in Kerala, in association with Regional Cancer Centre, Trivandrum, has undertaken a noble initiative to fight cancer. The initiative focuses on contributing Re 1 each from the sale of Kanan Devan 250 Gms pack towards the treatment of cancer affected patients. This initiative takes forward Kanan Devan’s integral philanthropic belief, ‘Winning challenges with a smile for 25 years’ and also celebrates the spirit of Onam.
Commenting on this initiative, Vikram Grover, Head Marketing, Tata Global Beverages, exclaimed, “We are delighted to have kick-started our campaign. Kanan Devan has been an integral beverage brand amongst all Keralites. We at Tata Global Beverages, have always believed in supporting the noble cause, a commitment to the society that we live in. With Onam around the corner, we wish to propagate our belief and encourage the spirit of giving, caring and sharing with those who need it the most.”
Twenty five years ago, Tata Global Beverages Ltd (Then Tata Tea Ltd.) launched Kanan Devan in an innovative and revolutionary poly pack format. Kanan Devan was earlier sold as loose tea mark for over a century. Tata Global Beverages, formerly known as Tata Tea is the world’s second largest tea company with a turnover of US$ 1.5 billion and a presence in over 40 countries. Tata Global Beverages is a part of the Tata Group which is a successful, growing conglomerate operating in seven business sectors.
Kerala Biz News