‘Emerging Kerala’ to showcase ‘Investors’ Own Destination’


Tvm: Following the immensely successful ‘God’s Own Country’ campaign that placed Kerala among the global tourist hotspots, the State is now set for a major makeover exercise – this time to position itself as an attractive investment destination. Accordingly, the Government of Kerala has decided to go in for the ‘Emerging Kerala’ branding to make it the ‘Investors’ Own Destination’.

The main objective of this campaign is to position Kerala as an investor friendly destination and to transform the State into a major business hub. As part of this brand building exercise, the Government has announced the conduct of a biennial Mega Investor Meet in the State, under the same name. The first such event, ‘Emerging Kerala 2012’ will be held from April 19 – 20, 2012 at Kochi. The logo for the event was launched today by Chief Minister, Shri Oommen Chandy in Thiruvananthapuram.

Speaking at the function, the CM said, “This is an excellent chance for Kerala to showcase the opportunities available here to the world. But we need a positive and result oriented approach to ensure that red tapism didn’t obstruct the investment flow into the State. The event would also advertise to the world our readiness to receive investors.” He lamented that in the last five years it has been a saga of missed opportunities when it came to infrastructure development.

The Minister for Industries, IT & Urban Affairs, Shri P K Kunhalikutty said that ‘Emerging Kerala 2012’ would not be restricted to signing MoUs. Projects that will bring in investments to the State are in the pipeline. The government is for developing a business development framework that will enable Kerala to emerge as an attractive investment destination.”

A High Power Committee headed by the Chief Minister, with the Industries Minister as Vice-Chairman, the council of Ministers and Secretaries reviewed the progress of the campaign. Besides, Project Committees headed by Ministers are being formed for finalising policies and projects, identifying priority areas, preparing project profiles, initiating discussions with prospective entrepreneurs with respect to each Department. The Project Committees will be responsible for follow up and implementation of the projects finalised as part of ‘Emerging Kerala’.

Twenty six sectors including IT / ITeS & BT have been identified for showcasing in the Investor Meet. New projects in these sectors will be presented before prospective investors in the meetings scheduled to be held from November to January, inside India as well as abroad.

Anil Philip
Kerala Biz News


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