Bhima unveils ‘Rithu’ collection of eternal gold jewellery


Tvm: Gold jewellery takes on a new expression, as Kerala’s reputed and renowned jewellery retailer, Bhima Jewellers today unveiled a unique and breathtaking display of extraordinary craftsmanship and design, with a special gold jewellery collection titled ‘Rithu’, at their store in Thiruvananthapuram.

Known for their scintillating designs and cultural craftsmanship, Bhima Jewellers present the Rithu gold jewellery collection, which embodies the beauty of the flora and fauna that is timeless in its appeal. Inspired by the creative and soft beauty of flowers, fruits, butterflies and birds this unique gold jewellery collection has been designed and crafted to win universal admiration amongst shoppers across all age groups and will leave all customers spoilt for choice.

Dr. B Govindan, Chairman, Bhima Jewellers said, “The purchase of gold jewellery, amidst the festivity would commemorate a beautiful start to this New Year, and will further make the celebrations even more pulsating. It has been our constant endeavour to introduce inspirational collections for the contemporary and traditional Indian woman. ‘Rithu’ collection symbolizes versatility which can complement styles that are both modern and traditional. We are confident that these statement pieces will bring the additional fervour to the festivities”.

Commenting on the collection, Vipin Sharma, Director of Jewellery, World Gold Council (WGC), said, “The Rithu collection by Bhima jewellers shows exemplary craftsmanship and a great eye for detailing, so we are delighted to support them in this launch”. WGC is associated with Bhima Jewellers to launch their ‘Rithu Nature collection’.

‘Glowing hot, glowing gold’, can be a fitting description of Kerala’s everlasting love affair with gold jewellery, which only strengthens each day. This year too, the biggest shopping extravaganza of the state, the Grand Kerala Shopping Festival, showcases its admiration and affinity towards gold. As a testament to this, the participation of over 800 jewellers across the State, in this popular and wide spread shopping festival, ensures that every customer can enjoy a golden experience.

Kerala Biz News


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