Samsung expands affordable smartphones range with new models

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Bangalore: Samsung Electronics has announced the launch of three new smartphones – Samsung Galaxy Star 2, Galaxy Star Advance and Galaxy Ace NXT in India. With the launch of these new devices, Samsung has expanded its sub-10k category to seven devices.

Samsung has introduced the new devices with an attractive offer of free internet (up to 200 MB per month) from Vodafone for the first six months.

Commenting on the launch, Asim Warsi, VP – Marketing, Mobile & IT at Samsung India said “Samsung is committed to offer the best in technology and innovative products at an affordable price to the consumers. Especially created for the Indian market Galaxy Star 2, Galaxy Star Advance and Galaxy Ace NXT have been launched to provide a larger set of consumers with the experience of superior mobile technologies and richer internet experience at an affordable price.”

The new smartphones deliver a delightful combination of unique aesthetics and compelling features. Powered by the latest Android Kit Kat and Samsung’s proprietary Touch Wiz user interface, the devices are optimized for superior performance and multi-tasking. The new devices come with a new hardware platform which sports a ‘One Touch Multi-Tasking’ hardware button, enabling consumers to quickly toggle between various apps & get a seamless experience. Galaxy Star 2 and Galaxy Star Advance sport a premium leather finish back. Samsung has also caught on to the increasing need of consumers to capture images in low light conditions, particularly amongst the youth, by providing an LED flash with Galaxy Star Advance and Galaxy Ace NXT.

The new devices support 12 Indian languages including Malayalam. The consumer has a choice of not only accessing these language apps from Google Play Store but also Samsung’s home-grown Samsung Galaxy Apps store.

Samsung Galaxy Star 2 is priced at Rs. 5,100 and is available in White and Grey colours. Both Galaxy Star Advance and Galaxy Ace NXT are priced at Rs. 7,400 respectively and are available in Black & White colours.

Galaxy Star 2 has an upgraded 3.5” display. It will also sport a 2MP camera with advanced camera modes. The device is a 2G variant that can be complemented with Wi-Fi access for fast web browsing.

The Samsung Galaxy Star Advance comes with a powerful 3MP camera with flash for photo enthusiasts. Its large 4.3” screen makes it an ideal choice for anyone seeking endless entertainment from their device.

Galaxy Ace NXT is Samsung’s entry-level 3G phone. With a 4” display and a 3MP camera with flash, this device is optimized for superior Internet and multi-tasking experience.

Kerala IT News

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