Trivandrum: Asianet Satellite Communications, the largest cable TV and Internet Service Provider (ISP) in Kerala, has announced that it has selected Cisco to deploy DOCSIS 3.0, a next-generation cable broadband network that is a key component of the Cisco IP NGN architecture.
This technology increases upstream and downstream speeds to Asianet broadband customers by offering speeds of up to 300 Mbps per subscriber. DOCSIS 3.0 will help Asianet to achieve ultra-high speeds and will help enable the multi-service operator (MSO) to deliver more content over existing networks. The deployment of DOCSIS 3.0 will also allow Asianet to offer broadband services with bandwidth far superior to that of mobile ISPs.
Asianet and Cisco are working together to offer enhanced video experience to the end consumer. The introduction of DOCSIS 3.0 is also expected to change the business dynamics for Asianet in Kerala, as the State observes Phase III of cable digitalisation. With the deployment of this technology, Asianet will be uniquely positioned to offer an immersive video experience on the same coaxial cable that delivers its high-quality digital video. DOCSIS 3.0 technology will help enable Asianet to offer fibre-equivalent speeds on its HFC (Hybrid Fibre Coaxial) networks at an economical price.
G. Sankaranarayana, President & COO, Asianet Satellite Communications Ltd. said, “We are already seeing a lot of appetite for our new offerings in the market and will be the first MSO to offer speeds of up to 50 Mbps per subscriber in the State, in the first phase, followed by 100 Mbps service in phase 2. We needed a technology that could help us deliver superior customer experiences and help us in being a class apart from the competition. And Cisco was our obvious choice, given the depth of understanding it has of the pay-TV and broadband infrastructure business.”
Sandeep Arora, Regional Manager, Service Provider, Cisco India & SAARC said, “Our engagement with Asianet has the potential to transform the cable and broadband industry in Kerala. Asianet will be delivering a differentiated experience to its subscriber homes by enabling high-speed broadband beyond 100 Mbps on the same cable as digital broadcast channels. Considering the highly competitive and fragmented broadband market, this deal propels Asianet to the pinnacle of the industry in the region.”
Kerala IT News