Trivandrum: In a keenly fought online contest, 25 of the world’s top travel bloggers from 13 countries have been selected for a trip on board the ‘Kerala Blog Express’ being organised the State Tourism Department. The winners of the online voting were announced by Kerala Tourism Minister, Shri A P Anil Kumar today.
The ‘Kerala Blog Express’, a luxury bus carrying the winners of the competition, will be flagged off by the Minister from the capital city on March 10. The bus will travel along the length of Kerala from Thiruvananthapuram to Kasargod in a road trip lasting two weeks.
There are four winners each from the US and India, followed by three each from Brazil and the Philippines and two each from Germany, Spain and Indonesia. The remaining five are from Denmark, Mexico, Poland, Italy and Portugal.
In his remarks, the Minister said it is one of the biggest tourism promotions to be undertaken by the State with the help of social media and hoped that the first-of-its-kind event will go a long way in boosting tourist arrivals in the state in the future.
The selected bloggers are all internationally renowned with a reputation of swaying travellers’ choice of destination through accounts of their journeys around the world. During the two weeks on the ‘Kerala Blog Express’, the participants will be writing on their experiences of ‘God’s Own Country’, reaching an audience of millions of people.
“Social media is changing the way people make travel decisions, it has a tremendous influence on the tourism sector,” said Tourism Secretary, Suman Billa. “With Kerala Blog Express we hope to leverage this power and promote our State globally.”
The luxury bus, branded specially for the campaign, will take the participants from Thiruvananthapuram to Kovalam before going to Varkala. The bus will also travel to the Great Backwaters of Kerala in Alappuzha and in Kumarakom, where the visitors are expected to get a first-hand experience of village life.
The bus will be equipped with cutting edge connectivity solutions throughout the journey to help them write and post about their experiences in real time. The winners were chosen from over 600 entries from 80 countries by about 12,000 voters.
Kerala IT News