Trivandrum: Kerala Tourism’s pioneering use of Information Technology to boost tourist arrivals has helped ‘God’s Own Country’ scoop the National Tourism Awards for the year 2012-13. In all, Kerala Tourism won four awards, including the award for the ‘Most Innovative Use of Information Technology’ and the second prize in the Best State category.
Tourism Minister, Shri A P Anil Kumar received the National Tourism Awards for 2012-13 from Minister of State for HRD, Dr. Shashi Tharoor at a function held in New Delhi.
Presented every year, the National Tourism Awards are acknowledged as a benchmark of excellence and recognition for the outstanding achievements of tourism industry stakeholders in the country.
“The awards are an honour for the State, Kerala Tourism and all its stakeholders,” said Shri Anilkumar. “It is a recognition for our unceasing efforts to promote sustainable tourism with the help of the local community even while we make use of the advantages of technology. In the coming years we will bring more innovations and newer products, and strive to remain among the leaders in tourism.”
The Kerala Tourism website (keralatourism.org) is one of the most-visited tourism websites in the world. The innovative technological initiatives by the State Tourism Department during 2012-13 include a live webcast of Theyyam performance from the Velloor Sri Kozhunthum Pati Kshetram in March last year and an online quiz competition, also in March last year, in which Union Minister of State for HRD, Shri Shashi Tharoor was the Quiz Master.
Kerala Tourism’s innovative use of the virtual media is set to see the State becoming the ‘world’s capital of travel bloggers’ next month. A ‘Kerala Blog Express’ bus will take 25 winners of a contest – all of them among the world’s top bloggers – on a tour of the State.
“The National Awards are a huge encouragement to Kerala Tourism’s new policy of practicing a community-involved and eco-friendly, sustainable tourism to enhance the quality of the visitor’s experience,” said Kerala Tourism Secretary, Suman Billa. “Because of our community-oriented initiatives, use of technology and the inclusion of intellectual tourism, today there is a ‘brand new Kerala experience’”.
Kerala IT News