Trivandrum: Come March and ‘God’s Own Country’ will become the capital of travel bloggers across the world. In a pioneering initiative, Kerala Tourism has launched an unprecedented online campaign to bring the world’s best bloggers to the State for an on-the-road experience.
The ‘Kerala Blog Express’ will be a two-week-long road journey from the south to the north of the State on a branded luxury bus. Twenty-five top bloggers from around the world will be selected for the road journey in an online voting on a website (www.keralablogexpress.com) specially created by Kerala Tourism.
The website, launched recently, has already received over 100,000 visits, with some of the top travel bloggers from India and international countries entering the race for the final selection. The bus journey will begin on March 1.
Travel writers, photographers and bloggers, who already have their own blogs, were eligible to enter the selection. The registration for the ‘Kerala Blog Express’ journey ends on January 10.
The profiles of the participating bloggers are available on the Kerala Blog Express website for voting, by the general public. The online voting will be completed on January 15 and the bloggers with the highest votes will earn seats on the Kerala Blog Express, following a final review by a judging panel of the Tourism Department.
“This is a first-of-its-kind initiative in the country to attract the travel blogger community for a first-hand experience of our land, its geography and culture,” said Kerala Tourism Minister, Shri A P Anil Kumar.
Entries have been received from as many as 80 countries, including the US, the UK, Poland, Spain, Germany, Canada and Indonesia. Some of the world’s best-known travel bloggers like Venezuela-born Marcello Arrambide whose Wandering Trader is one of the most popular travels blogs on the internet, Romanian Cezar Dumitru whose extensive travel experiences have been recorded on his Imperator Travel website are taking part. Several of the writers participating in the race for the 25 seats on the Kerala Blog Express have been featured in the National Geographic, Conde Nast Traveller and Lonely Planet.
The Kerala Blog Express will travel through destinations like Alappuzha, Kovalam, Varkala, Kumarakom,Thekkady, Munnar , Wayanad, Kochi and Bekal during the two-week journey.
Kerala IT News